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  • Home >  What we do >  Platform of strategic thinking >  Barcelona Global Challenge for a sustainable and metropolitan mobility
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  • Barcelona Global Challenge for a sustainable and metropolitan mobility

    Description

    The mobility sector in global cities has undergone a great transformation in the past years by adapting to the latest urban needs and trends and offering a wider range of options when wanting to go from one place to another (in a much more sustainable and safe way). Such mobility methods use technology to streamline all journeys, to effectively manage the entire innercity and outer-ring transport network.

    Barcelona's mobility needs to face a major change in the way how it is being administered and executed, in order to ensure optimal compliance with the best standards of quality of life, environmental health, competitivity of the key financial sectors, quality of employment, and movement of people and goods. ​​

    Goals

    To carry out a strategic think-through with more than 60 members, experts, and key mobility sector stakeholders, to elaborate concrete proposals for a new mobility model for Barcelona and its metropolitan area.

    To achieve this agreement, the document details that we must avoid local or one-off solutions, it is necessary to act with a long-term vision, a metropolitan perspective and focus on elements of consensus. The report identifies 9:

    1. Mobility must be conceived, designed and executed in terms of the Metropolitan Region, in which the Metropolitan Transport Authority (MTA) plays a key role, understanding this to be the area of the suburban rail network. In this sense, the need to integrate the State into the TMA (not only as an observer) is highlighted, as well as the participation "in a decisive manner" of private actors and a more important role of the large public transport operators.
    2. Mobility is a field of clear and necessary public collaboration, more so taking into account the new mobility systems.
    3. The rapid deployment of committed investments by the administrations in public transport and, in particular, the metro, rail and suburban railway, is essential.
    4. Technology is key to mobility in a city like Barcelona, both for the use that can be made of available data in mobility management and planning and in the whole emerging concept of shared mobility.
    5. It is essential to find solutions to intelligently regulate access to Barcelona by private vehicle.
    6. The distribution of goods is one of the elements that requires greater and better intervention so that it is agile, efficient and does not mean yet another element of pollution and saturation of Barcelona.
    7. The energy transition associated with the New Green Deal and the associated European funds is an opportunity for Barcelona to develop a system of mobility that is a reference for its sustainability and based on the use of technology.
    8. A model of mobility must be created that integrates all types of alternatives, uses and ways of guaranteeing sustainable, accessible and efficient mobility
    9. Barcelona can become an urban laboratory of reference in connectivity and global mobility to establish new concepts of vehicles, 5G connectivity, and new transformations that adapt to new urban needs.

    As a large metropolitan agreement and based on the consensus identified, it must be able to deploy specific key proposals to make Greater Barcelona a safer, healthier, more sustainable, more accessible and more competitive city with a higher quality of life for its citizens. "As a city, we cannot afford to make this an object of political controversy or to delay solutions that have been proposed for a long time", stresses the document, which identifies 15 proposals to start working on:

    1. The need for a public-private instrument for planning and managing mobility with an overall view. The report points out that the "optimum" instrument is the Metropolitan Transport Authority, which should give its governance to all the administrations (and specifically the Spanish government) and the private sector.
    2. Accelerate investments that lead to efficient and sustainable public transport The experts insist that Barcelona's mobility needs the implementation of the agreed infrastructure plan and the deployment of the improvements in suburban trains foreseen in the 2008-2015 suburban plan.
    3. Implement the urban toll (both at the entrance to the city and in the car park) as a measure to regulate access to Barcelona and the financing of public transport.
    4. To create metropolitan car parks in railway stations under the Park & Ride concept.
    5. Development of Business Travel Plans and teleworking.
    6. Continue to make progress in speed reduction solutions in the centre.
    7. Car parks and stations as service hubs for mobility and the community.
    8. Big Data as a tool for planning and managing metropolitan mobility.
    9. Shared mobility to make Barcelona a reference point.
    10. The opportunity to develop a Maas (Mobility as a Service) platform aimed at improving efficiency, service quality, intermodality and incentives for users of metropolitan mobility.
    11. Rejuvenating and decarbonising the private vehicle fleet and the fleets associated with public services.
    12. The need to update the taxi service in Barcelona.
    13. An urban network that facilitates and regulates the distribution of goods under conditions of sustainability and efficiency.
    14. Tourism as an activity that needs to be fully integrated into the metropolitan mobility system.
    15. Barcelona could become a reference urban laboratory for global mobility.

    Participants

    José Adell Duacastella (Grupo Julià), Mar Alarcón (Social Car), Alberto Alcober (Inmobiliaria Colonial), Gemma Batlle (Eurecat), Timo Buetefisch (Cooltra), Eva Bufi (Ardana Consultants), Luis Cabrera (CBRE), Albert Cagigós (Deloitte), Pere Calvet (FGC), Martí Casamajó (everis), Chema Casas (Telefónica), Carles Casas (FGC), Mayte Castillo (Renfe), Salvador Clave (Aucerna), Maria Josep Coral (RACC), Maarten de Jongh (Norgestion), Miguel Ferrer (Glovo), Maria Rosa Fiol (AEBALL), Elena Foguet (Value Retail), Carlos Galcerán (COGESA), Juan Galiardo (Uber), Teresa García-Milà (Barcelona GSE), Simeón García-Nieto (EY), Raül Gonzalez (Cellnex Telecom), Pau Guardans (Único Hotels), Joan Guzmán (Autopistas Abertis), Oscar Iniesta (LLYC), Eva Jodar (CBRE), Patricia Kunkel (Kunkel Consulting), Josep Laborda (Factual), Teresa Lloret (Kreab), Maria Teresa Machado (Hábil Hábitat), Gabriel Martínez (Banc Sabadell), Francesc Parellada (Restaurant 7 Portes), Núria Paricio (Barcelona Oberta), Pol Pau (BusUp), Enric Pérez (Cellnex Telecom), Lluis Pitarch (Uber), Lluis Puerto (RACC), Joan Enric Ricart (IESE Business School), Raimon Ripoll (Deloitte), Miquel Roca (RACC), Álvaro Rocabayera (Emprendedor), Laura Ródenas (Golden Hotels & Experiences), Guillermo Ruiz (Banc Sabadell), Carmen Santana (Archikubik), Vicente Segura (Deloitte), Daniel Serra (EIT Urban Mobility), Christoph Spieker (SEAT), Xavier Tapias (SDIN), David Toeg, Salvador Tomas (Dupont), Joan Torres, Joan Viaplana (SABA).

    Attached files
    El reto de la movilidad sostenible y metropolitana
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    Members of this project:
    Aurora Catà Sala
    Catà Sala, Aurora
    AC37 Event
    Vicepresidenta
    Aurora Catà Sala
    Catà Sala, Aurora Vicepresidenta
    AC37 Event

    She started her professional career in the financial world, first in Bank of America and after as Chief Financial Officer in Nissan Motor Ibérica. She then took over the management of RTVE Catalunya. She then held the position of CEO of Planeta 2010, head of the audiovisual and media business of Grupo Planeta. Later on, she launched a startup in the digital content field. And in 2003, she joined Grupo Recoletos as General Manager of the audiovisual and non-daily press business. Between 2008 and 2020 she has been Partner at Seeliger y Conde. She is currently President of Barcelona Global an Independent Director of Banco Sabadell and Repsol. She is also member of the Trustee Board of Cellnex Foundation, member of the Advisory Committee of Adevinta (Schibsted Group) and member of the Executive Committee of IESE Alumni. She is an industrial engineer by the Universitat Politecnica de Catalunya, and MBA and a PADE from IESE. She has participated in the Mentoring Program of the Massachusetts Institute of Technology (MIT).

    Pilar Conesa
    Conesa, Pilar
    ANTEVERTI
    Presidenta
    Pilar Conesa
    Conesa, Pilar Presidenta
    ANTEVERTI

    Pilar Conesa, a Smart City pioneer, is the President of Anteverti and the Curator of the Smart City Expo World Congress — the world’s leading event on urban innovation. With over 30 years of experience in senior management roles within ICT companies and public organizations, she has served as CIO for the Barcelona City Council and as General Director of Public Sector and Health at T-Systems. She is also the President of the Business Council of Barcelona BITHabitat and a member of the Board of Trustees of EADA Business School, the Supervisory Board of Barcelona Global, and the General Council of Barcelona’s Museum of Contemporary Art. A regular keynote speaker, Pilar has been selected as a jury member for several international awards. She is also the first woman to receive the honorary prize at La Nit de les Telecomunicacions i la Informàtica of Catalonia.

    Núria Domínguez Caballero
    Domínguez Caballero, Núria
    SEAT S.A.
    Manager Business Partnerships & Open Innovation
    Mateu Hernández Maluquer
    Hernández Maluquer, Mateu
    TURISME DE BARCELONA
    Director General
    Mateu Hernández Maluquer
    Hernández Maluquer, Mateu Director General
    TURISME DE BARCELONA

    Expert on cities and economic promotion. CEO of Barcelona Global from 2011 to 2022, and previous experience as CEO of economic development for the city of Barcelona and CEO of Barcelona Activa. He is and has been an advisor of several cities like NY, Oslo, Torino or London. Secretary of the International Advisory Board of the Smart City World Expo and Congress.

    Josep Martínez Vila
    Martínez Vila, Josep
    SABA INFRAESTRUCTURAS
    CEO
    Josep Martínez Vila
    Martínez Vila, Josep CEO
    SABA INFRAESTRUCTURAS

    After working for la Caixa, he joined the infrastructures group Abertis in 1996 where he was the CEO and then he was in charge of Business and Operations, fostering its international expansion. From 2011, he leads Saba’s transformation, positioning it as an international reference in parking management, as a service and technologic innovation.

    Mariano Marzo Carpio
    Marzo Carpio, Mariano
    Fundación Repsol
    Catedrático Emérito
    Mariano Marzo Carpio
    Marzo Carpio, Mariano Catedrático Emérito
    Fundación Repsol

    Mariano Marzo holds a degree in Geology from the University of Barcelona. Doctorate in Geological Sciences. Since 1989 he has been Professor of Stratigraphy and Professor of Energy Resources and Petroleum Geology at the Faculty of Earth Sciences of the University of Barcelona, from where he has developed his teaching career as a researcher, academic, columnist and lecturer. He has worked in Europe, the United States, South America, the Middle East and North Africa and is a member of the American Association of Petroleum Geologists and the European Association of Petroleum Geoscientists & Engineers. He is also a member of the Advisory Board of the Spanish Energy Club and was Director of Section 4 -Earth Sciences- of the "Reial Acadèmia de Ciències i Arts de Barcelona". In addition, he has participated in various advisory councils on energy matters of the central and regional administrations, as well as other institutions, and maintains an ongoing relationship with the oil and gas industry, through research applied to the exploration sector and the sedimentological characterization of deposits. He has also been a member of the editorial boards of prestigious international journals in the field of geology, such as Basin Research, Geology and Sedimentology, and has published numerous works and developed an intense activity as a lecturer. His dissemination activity was awarded in 2014 with the "Distinction of the University of Barcelona for the Best Scientific and Humanist Dissemination Activities". He was appointed Director of Repsol by the General Shareholders' Meeting in May 2017 and is currently Director of the Repsol - Universitat de Barcelona Chair in Energy Transition.

    Josep Mateu
    Mateu, Josep
    RACC
    President
    Mark Nieuwenhuijsen
    Nieuwenhuijsen, Mark
    ISGlobal, Barcelona Institute for Global Health
    Xavier Serra Parache
    Serra Parache, Xavier
    Abertis
    Manel Villalante Llauradó
    Villalante Llauradó, Manel
    RENFE
    Director General de Desarrollo y Estrategia
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